Portland launches strategic planning function

Portland has hired Tanya Sandler, a former Ogilvy & Mather New York creative strategist, as its first strategic planner.

Sandler will help Portland’s communications consultants use data to generate strategies and campaigns for their global client base.

She has 12 years’ experience at advertising and digital agencies and will report to Eleanor Dickinson, Portland’s head of research and insights.

The use of strategic planning processes will ensure that Portland is even better able to develop powerful insight-led strategies for our clients,” said Mark Flanagan, managing director at Portland. “The arrival of Tanya to the team helps us drive this approach throughout the business and expands the range of skills we have available within the agency.”

Sandler said: “I am really excited to be joining Portland at such a pivotal time in strategic communications. They have a very strong reputation for their commitment to research and data, and I look forward to working on how this can be best applied to meet clients’ needs.”

  • Pictured: Tanya Sandler
Related Posts
Qure team
This week’s PR news in brief (17-21 July)
Here is a round-up of the essential PR stories, account wins and people news that have been announced over the past week. Account wins Little Red Rooster has been appointed to [...]
Now: Pensions
NOW: Pensions appoints Cicero Group to retain PR brief
Workplace pensions company NOW: Pensions has hired Cicero Group’s PR practice to handle its UK communications. The partnership will see Cicero provide an ongoing proactive [...]
Carley Sparrow
Headland announces raft of senior hires
Financial and corporate comms consultancy Headland has appointed Carley Sparrow as associate director, along with another six new consultants. Sparrow joins Headland from [...]
Corporate newsrooms
Why every business can benefit from corporate newsrooms
Instilling newsroom culture into a business will maximise the effectiveness of its corporate communications, the co-founders of corporate comms agency Stampa argued in [...]
Copyright © 2017 Gorkana