MCG wins Northern

Northern railway appoints MCG to showcase the north of England

Rail franchise Northern has appointed MCG PR to promote its ‘We Are Northern’ campaign, which highlights the opportunities for days out from its railway stations.

After delivering a successful one-off project for the campaign last year, the agency has now been retained to create engaging content and to execute a series of media and blogger campaigns, stunts and experiential activities.

The integrated marketing campaign comprises digital, content creation, employee engagement, PR and experiential activity.

Joanne Morley, Northern’s Head of brand and business development, said: “The team at MCG has impressed us with their understanding of the brief, their results-driven attitude and creative ideas, which will amplify the campaign during the coming months.”

Kate Gray, MCG director, added: “MCG was founded in the north of England and we are extremely proud of the region in which we live and work. It’s great to have the opportunity to showcase it in this way and have the creative scope to explore ideas which encourage people to discover everything this diverse area has to offer.”

  • Pictured: TV host and rambler Andrew White partnering with Northern to create We Are Northern Train Trails
Related Posts
Click & Invest
Investment service Click & Invest chooses Frank for consumer PR
Investment management firm Investec Wealth & Investment has chosen Frank to deliver a “holistic PR” strategy for its new online service, Click & Invest. [...]
Somerset Garden Party
PR Case Study: Kin&Co – Somerset Garden Day
Kin&Co helped to launch Somerset Garden Day – a local gardening movement – in just three months, gaining “cut through” in a busy gardening calendar. Campaign [...]
Mayflower 400
Hills Balfour lands Mayflower 400 countdown brief
Travel PR agency Hills Balfour will kick-start the PR strategy for Mayflower 400, a programme commemorating the 400th anniversary of the Mayflower voyage in 2020. Hills [...]
Sharon Flaherty
BrandContent wins five-way Admiral PR pitch
Welsh content marketing and PR agency BrandContent has secured a retained contract with insurance company Admiral in a five-way pitch against global and London-based agencies. [...]
Copyright © 2017 Gorkana