Calacus wins LFT

Calacus to promote clothing brand LFT

LFT (Lifestyle Fitness Threads) has appointed sports PR agency Calacus to promote its range of gym clothing and daywear.

The fashion company – which caters for those who want to stand out at the gym or want something comfortable to wear when out and about – is aiming to build its brand and secure concessions in major UK department stores.

“Everyone who works at Calacus is encouraged to go to the gym or play sport and LFT apparel certainly taps into modern culture,” said David Alexander, Calacus managing director. “We will be working with influencers to help the team achieve their business goals and I have no doubt that they will go from strength to strength.”

Laz Bellamy, LFT director, added: “We saw a number of agencies when looking to secure PR support, but Calacus understood the challenges and opportunities we face and their media knowledge is second to none.

“We’ve already built up a strong following on social channels and Calacus is already proving its worth by engaging with influencers who can support us.”

  • Pictured: Model and former Ex On The Beach star Ali Drew wearing an LFT top
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