W Enterprise wins Brightpearl

Brightpearl joins W Enterprise division

Retail management system provider Brightpearl has appointed W’s newly established W Enterprise division to increase its engagement with mid-sized UK retailers.

W will build awareness and understanding of Brightpearl’s business among retail and vertical publications, and will tell the company’s story in the mainstream business press.

The agency will also build a bespoke press office function to amplify Brightpearl’s news, announcements and product launches to ensure they reach the right audience.

“Retail, technology and data continue to be a heady mix,” said Becky Charles, head of W Enterprise. “This is such an exciting time to be involved with a pioneering disruptor such as Brightpearl, with the capability to transform the way retailers operate.”

Derek O’Carroll, Brightpearl CEO, added: “As we embark on global expansion, we’re delighted to be working with a team that shares our ambition and optimism about the future.

“As a growing company itself, W understands which media conversations we need to be part of and how to get us there.”

  • Pictured: Derek O’Carroll
Related Posts
S&U appoints Newgate and Capital Access Group
S&U hands integrated brief to Newgate and Capital Access Group
Motor finance and specialist lender S&U PLC has appointed Newgate Communications and Capital Access Group as its integrated public relations and investor advisers. The [...]
Golin wins Danone
Golin wins Danone’s Evian and Volvic briefs
Food company Danone has appointed Golin to lead social strategy and content creation for its Volvic and Evian brands following a competitive pitch. The agency will deliver [...]
Meet the Journalist: PinkNews head of content Ellen Stewart
Meet the Journalist: PinkNews head of content Ellen Stewart
Ellen Stewart, head of content at PinkNews, speaks about her love of digital journalism, the importance of LGBT+ media and how the title works with PRs. Throughout your career [...]
Frank wins Push
Frank wins Push’s B2B comms brief
Online advertising agency Push has hired Frank to handle its B2B comms programme. Frank will use the agency’s Google premier partner status to help promote campaigns designed [...]
Copyright © 2018 Gorkana