W Enterprise wins Brightpearl

Brightpearl joins W Enterprise division

Retail management system provider Brightpearl has appointed W’s newly established W Enterprise division to increase its engagement with mid-sized UK retailers.

W will build awareness and understanding of Brightpearl’s business among retail and vertical publications, and will tell the company’s story in the mainstream business press.

The agency will also build a bespoke press office function to amplify Brightpearl’s news, announcements and product launches to ensure they reach the right audience.

“Retail, technology and data continue to be a heady mix,” said Becky Charles, head of W Enterprise. “This is such an exciting time to be involved with a pioneering disruptor such as Brightpearl, with the capability to transform the way retailers operate.”

Derek O’Carroll, Brightpearl CEO, added: “As we embark on global expansion, we’re delighted to be working with a team that shares our ambition and optimism about the future.

“As a growing company itself, W understands which media conversations we need to be part of and how to get us there.”

  • Pictured: Derek O’Carroll
Related Posts
Thriva appoints Tin Man
Tin Man to promote Thriva’s blood test kit
Preventative healthcare service Thriva has appointed Tin Man following a competitive pitch process. The agency has been tasked with creating a campaign to raise brand [...]
Ketchum CEO Jo-ann Robertson joins PRCA Board of Management
Ketchum CEO joins PRCA Board of Management
The Public Relations and Communications Association (PRCA) has appointed Jo-ann Robertson, Ketchum’s London CEO, to its Board of Management. Robertson, who assumed the role of [...]
PR News in Brief
This week’s PR news in brief (8-12 January)
Here’s our round-up of essential PR news stories and features from the past week, including an interview with the Sunday Express’ Geoff Ho, account wins for Speed [...]
Stephen Malthous joins Headland
Stephen Malthouse joins Headland as partner
Headland has appointed Stephen Malthouse, a former crisis management specialist at Tulchan, as a partner, Roxanne Pratley reports. Malthouse spent 14 years at Tulchan, [...]
Copyright © 2018 Gorkana