W Enterprise wins Brightpearl

Brightpearl joins W Enterprise division

Retail management system provider Brightpearl has appointed W’s newly established W Enterprise division to increase its engagement with mid-sized UK retailers.

W will build awareness and understanding of Brightpearl’s business among retail and vertical publications, and will tell the company’s story in the mainstream business press.

The agency will also build a bespoke press office function to amplify Brightpearl’s news, announcements and product launches to ensure they reach the right audience.

“Retail, technology and data continue to be a heady mix,” said Becky Charles, head of W Enterprise. “This is such an exciting time to be involved with a pioneering disruptor such as Brightpearl, with the capability to transform the way retailers operate.”

Derek O’Carroll, Brightpearl CEO, added: “As we embark on global expansion, we’re delighted to be working with a team that shares our ambition and optimism about the future.

“As a growing company itself, W understands which media conversations we need to be part of and how to get us there.”

  • Pictured: Derek O’Carroll
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