B2B PR and marketing agency Acuity has appointed former Marketing Week journalist Mindi Chahal as content editor.
The newly-created position demonstrates the growing value of content for clients of Acuity and its sister new business consultancy, Ingenuity.
Most recently senior writer at Centaur-owned Marketing Week, Chahal has also held the role of news and features writer at Promo Marketing, the publication of the Institute of Promotional Marketing. She graduated from City University with an MA in journalism.
Ian McCawley, managing director at Acuity PR, added: “Having Mindi join the team as our content editor is a coup. Her expertise and experience in writing, editing, and using consumer and business research to drive opinion and solve brands’ problems will greatly bolster our content offering.”
Chahal said: “This is a great role and a unique position, for which my seven years working as a media and marketing journalist will stand me in good stead to develop content that is useful for both PR and new business.”