Grayling wins Women in Rail comms brief

Grayling has been chosen to deliver a wide-ranging integrated communications brief for Women in Rail, following a four-way pitch.

Over the next two years, the agency will showcase the positive impact made by women railway workers. Its partnerships with Virgin Trains, CrossCountry and Angel Trains will help Women in Rail drive change within the industry.

Grayling will also help Women in Rail enhance its reputation within Whitehall, including at the Department for Transport and Department for Education.

“Women in Rail are as much champions for the rail industry, as they are challengers to the industry,” said Craig Ling, head of Southern Region at Grayling. “Our tone will very much be one of positivity – channelling and publicising the great work being done by both men and women, creating a platform to attract the next generation of talent into rail.”

Adeline Ginn, founder of Women in Rail, added: “We are delighted to be working with the team at Grayling. Its ideas and counsel will play an important role in shaping how we evolve the organisation.”

Related Posts
Alex MacLaverty
Hotwire promotes Alex MacLaverty to global COO
Consumer and corporate PR agency Hotwire has promoted Alex MacLaverty from EMEA and ANZ managing director to global chief operating officer.   She will report to Barbara [...]
60 Seconds with Redleaf Communications’ Guy Smith
Guy Smith, a former BBC correspondent who recently joined Redleaf Communications‘ corporate team as an associate director, offers his perspective on journalism and PR.   [...]
Virgin Trains appoints Kaper for PR and social media
Virgin Trains has appointed Kaper to handle its PR and social media work following a competitive pitch consolidating the briefs into one agency for the first time. Virgin [...]
Gong signs up for B Corp status
B2B agency Gong Communications has joined the growing global collection of B Corporations, which have met “rigorous standards” of social and environmental [...]
Copyright © 2017 Gorkana