Four Rain wins "smart street" brief

Four Rain wins “smart street” brief

/in /by

Four Rain will spearhead the New West End Company’s consumer comms for its world-first “smart street” concept, set to launch this month.

The retail PR specialist will deliver an integrated marketing and communications plan and work closely with the New West End Company to attract inspiring and dynamic brand partners for the global launch.

Bird Street – a tech-friendly, traffic-free hub off Oxford Street – will be transformed with sustainable technologies including PaveGen technology to generate electricity from pedestrian movement and Airlite’s air purifying paint.

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
PR Tips
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Interviews
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Industry News
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]
News Analysis
The Lifestyle Agency adds luxury brands to roster Rooster PR wins Cyprus Tourism Organisation Cyprus Tourism Organisation appoints Rooster PR