NME selects Common Industry

Common Industry has been chosen by Time Inc.’s music and entertainment media brand, NME, to provide creative support and deliver a comms and influencer programme.


Common Industry will collaborate with NME on creative production and promotion.

The agency has been briefed to provide strategic consultancy for a series of upcoming projects, with a view to developing a new platform for the brand to be rolled out nationally.

The project will see Common Industry collaborate with NME’s in-house creative team, brand partners and select musicians on creative production and promotion.

The account was won following a three-way pitch.

Andrew Sanders, commercial director at Time Inc. UK, said: “We are excited to Common Industry on board. In a competitive pitch process, we were impressed by their creative thinking, their understanding of our brief and audience as well as their enthusiasm for the NME brand.”

Liam Fay-Fright, founding partner of Common Industry, added: “Partnering with NME is a hugely exciting opportunity for the whole team, many of whom have grown up reading the NME on a weekly basis or plastering their walls with pictures ripped from the magazine’s pages.

It is one of those iconic brands any agency team would love to work with and a long a fruitful relationship. We are naturally receiving payment in blue M&Ms.”

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