The agency has been briefed to provide strategic consultancy for a series of upcoming projects, with a view to developing a new platform for the brand to be rolled out nationally.
The project will see Common Industry collaborate with NME’s in-house creative team, brand partners and select musicians on creative production and promotion.
The account was won following a three-way pitch.
Andrew Sanders, commercial director at Time Inc. UK, said: “We are excited to Common Industry on board. In a competitive pitch process, we were impressed by their creative thinking, their understanding of our brief and audience as well as their enthusiasm for the NME brand.”
Liam Fay-Fright, founding partner of Common Industry, added: “Partnering with NME is a hugely exciting opportunity for the whole team, many of whom have grown up reading the NME on a weekly basis or plastering their walls with pictures ripped from the magazine’s pages.
It is one of those iconic brands any agency team would love to work with and a long a fruitful relationship. We are naturally receiving payment in blue M&Ms.”