Golin wins Green & Black’s brief

Golin has been appointed by chocolate brand Green & Black’s to handle its consumer PR.

Green & Black’s

Established in 1991, Green & Black’s joined Cadbury in 2005. The brand is known for its ethically-sourced, premium chocolate and was the first Dark 70% chocolate bar in the UK.

Golin’s brief includes responsibility for its consumer press office, as well as wider brand campaign activations.

Claire Culshaw, executive director at Golin, said: “As a team of chocolate lovers, we are delighted to be taking on the challenge of keeping one of the UK’s most loved premium chocolate brands front of mind, especially during key calendar occasions or simply whenever consumers are looking for chocolate inspiration.

Gemma Flanigan, Green & Black’s marketing manager at Mondelēz International, added: “We are very excited to be working with Golin, an agency with a track record in creating standout brand activations. We wanted to thank Edelman for their work to date and we look forward to a new chapter in partnership with Golin.”

Related Posts
M&S appoints Phipps as UK PR agency for beers, wines and spirits
Food and drink PR agency Phipps has been appointed by Marks & Spencer as its retained PR agency for the retailer’s Beers, Wines, and Spirits division. The appointment [...]
W creates “Wins. Not wings” for Carabao to celebrate Chelsea’s Premier League title win
W unveiled its new integrated advertising campaign for Carabao this week, celebrating the Premier League title win of the energy drink’s partner, Chelsea Football Club. The [...]
Clearbox picks up Irish PR brief for Sony Mobile
Sony Mobile has brought in Clearbox to manage its comms and PR programmes across the Republic of Ireland. Activity kicks off with the launch of the Xperia XZ Premium [...]
Wickes hands PR brief to Clarion Communications
Home improvement retailer Wickes has appointed Clarion Communications as its retained UK PR agency. The agency’s focus will be on growing consumer preference for the brand [...]
Copyright © 2017 Gorkana