EMP hands UK PR brief to instinct pr

Consumer agency instinct pr has been appointed as the retained UK PR agency for merchandise e-tailer EMP.

EMP

Established in 1986, EMP was conceived by a small team in Germany, which set out to start a mail order business giving music fans the opportunity to get all their merchandise from one extensive catalogue.

Today, it is one of Europe’s top providers of music, film, TV and video game merchandise with more than 20,000 products available online from more than 2,000 bands and over 300 entertainment franchises, including Star Wars, Harry Potter, Iron Maiden and Guns N’Roses.

instinct pr will manage all press and publicity for the UK market. Head of fashion Suzi Spear will lead the account which will sit under the agency’s fashion division.

Key areas of focus will be brand building, generating awareness and increasing engagement around key occasions such as ComicCon, festival season and the release of the new Spider-Man film.

Jonathan Kirkby, founder and director at instinct pr, said: “We’re so pleased to be selected as the retained agency for EMP. There is a great deal of opportunity to work creatively with the brand and we are looking forward to building it in the UK and raising awareness of its extensive offering.”

Ajay Nassa, MD at EMP UK, added: “We are looking forward to working with instinct pr on raising awareness and building EMP in the UK. It approached the brief with a great deal of creativity, expertise and passion which was paramount to us in finding the right agency to work with.”

Related Posts
The View wins DogFest 2018 festivals brief
The View wins DogFest 2018 festivals brief
Fitz All Media has appointed The View to handle PR for DogFest, three festivals aimed at dog-lovers and their pets. The agency has been tasked with creating consumer and trade [...]
Thriva appoints Tin Man
Tin Man to promote Thriva’s blood test kit
Preventative healthcare service Thriva has appointed Tin Man following a competitive pitch process. The agency has been tasked with creating a campaign to raise brand [...]
Palm PR wins Moving Mountains brief
Palm PR to launch meat-free burger brand
Meat-free burger brand Moving Mountains has appointed Palm PR to manage the launch of its UK-first “bleeding” plant-based burger, following a three-way pitch. Palm PR will [...]
W Communications Adam Mack and Warren Johnson
W names former Weber Shandwick strategy chief as its first UK CEO
W Communications has appointed Adam Mack, Weber Shandwick’s former EMEA chief strategy officer, as its first ever UK CEO. Mack will work to enhance W’s strategic capabilities [...]
Copyright © 2018 Gorkana