Aetna International hands global comms brief to Grayling

Grayling has won a global comms brief from expat health insurance provider Aetna International. The agency will build Aetna’s International’s profile from network hubs in London, Dubai and Singapore.


Sarah Scholefield

Grayling has been briefed to boost Aetna International’s profile in key markets and regions, including South East Asia and the Middle East.

The agency has already released a series of thought-leadership reports on behalf of Aetna International. These centre on key global health issues, including global obesity, cesarean rates and mental health.

Other activity includes managing the health insurance provider’s press office, developing campaigns focused on showcasing new products, and promoting reliable thought-leadership and international healthcare solutions around the world.

Anna Tomlinson, comms director at Aetna International, said: “This is a pivotal time for us, as we expand into new markets, launch new products and continue to broaden our offering in Population Health around the world.

“We are delighted to be working with Grayling, as their deep knowledge of our key markets will help us to build our profile and raise awareness of our global footprint and capabilities.”

Grayling MD Sarah Scholefield (pictured) added: “This new relationship between Grayling and Aetna International is extremely exciting. Leading from our central London hub, we have already started work across our global network to build Aetna International’s global market presence, which already provides international private medical insurance to over 700,000 members across the world.”

Aetna International is the international private medical insurance arm of US-insurer Aetna Enterprise.

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