3Doodler hands UK and US comms brief to Hotwire

Hotwire has been chosen as the UK and US comms agency of record for 3Doodler, makers of the “most advanced 3D printing pens in the world”.


3Doodler

3Doodler, which is owned by WobbleWorks Inc., and led by CEO Maxwell Bogue and president Daniel Cowen, has offices in New York and Hong Kong.

After rising to fame delivering one of Kickstarter’s most successful launches – raising $3.9 million (£3 million) through two campaigns – the company has since leveraged retail partnerships with online and brick-and-mortar stores, including Amazon, Target, Best Buy and Bed Bath & Beyond.

3Doodler has also forged strategic licensing deals with the likes of Star Trek and Cartoon Network’s Powerpuff Girls to enhance growth, and has since surpassed $20 million (£15.5 million) in revenue in 2016.

Bogue said: “We were looking for a firm that would share in our quirky ambition, our passion for our product, and that had the experience and global chops to support 3Doodler’s super-human growth. Hotwire is that partner for us.”

Laura Macdonald, head of consumer for Hotwire North America, said: “The 3Doodler team has all the qualities of a client we love to work with: they love what they do, they have amazing stories to tell and they have a vision for a disruptive future that we feel confident we can help them achieve. As soon as we met them, we knew we had to represent 3Doodler.”

Related Posts
Niki Wheeler Launch Festive Comms
Opinion: The Launch guide to (festive) media relations
Niki Wheeler, director at Launch, reveals her top tips for generating earned media “cut through” for Christmas campaigns. Brits are saying “bah humbug” to 2017. The BDO High [...]
Cision webinar Stephen Waddington 5 predictions for PR in 2018
Stephen Waddington predicts 2018 will be a breakthrough year for PR
In this year’s final Cision webinar, Ketchum‘s Stephen Waddington predicted that 2018 will see communicators capitalise on the opportunities new technology is [...]
PR News in Brief
This week’s PR news in brief (4-8 December)
Here’s our round-up of essential PR news stories and features from the past week, including an interview with National Geographic Food’s Maria Pieri, account wins for [...]
Mercieca hires Jade McCartney as senior account manager
Mercieca hires Jade McCartney as senior account manager
Mercieca has appointed Jade McCartney as a senior account manager to its client services team. She joins from Clarion Communications and will work across a number of [...]
Copyright © 2017 Gorkana