Refresh PR wins Gourmet Meat Club brief

Gourmet Meat Club has appointed Refresh PR and creative agency Modern English to lead a new campaign to raise awareness of its membership-based gourmet meat delivery service.

Gourmet Meat Club

Based in Lancashire, GourmetMeatClub.co.uk works with fully-trained butchers to supply hand-cut meat delivered direct to consumers across the UK.

Refresh PR has been tasked with increasing awareness of the e-commerce brand, while also building its SEO through a back link campaign, using consumer research and targeted media relations.

Refresh PR will work alongside Manchester-based creative agency Modern English to enhance the brand’s digital offering, as well as its new website, which launches in June.

Gourmet Meat Club’s MD, Stuart Cordingely, said: “We have recently seen an increased trend for consumers demanding high-quality products and services, delivered to them in the most convenient way. From this insight we’ve created and developed an offering that provides the freshest and tastiest meat, while removing the hassle of a supermarket or butchers.

“From our early conversations with both Modern English and Refresh PR, we were impressed by the combination of what both agencies could offer, and their integrated approach in order to meet the business’ needs and online expansion plans.”

Caroline Gibson, head of consumer at Refresh PR, added: “We are delighted Gourmet Meat Club has given us the opportunity to work alongside Modern English in order to raise brand awareness and improve the customers’ online shopping experiences.

“With our extensive food and drink experience we are confident we can deliver a campaign that further bolsters Gourmet Meat Club’s reputation as a leading meat supplier, while expanding its customer base.”

Related Posts
PR News in Brief
This week’s PR news in brief (13-17 November)
Here’s our round-up of essential PR news stories and features from the past week, including the winners of the PRCA West Midlands PRide awards, account wins for Hills Balfour [...]
W to launch Hard Rock Hotel for glh
W to launch London’s Hard Rock Hotel
Hotel operator glh Hotels has appointed W as lead global agency for the launch of the new Hard Rock Hotel in London following a competitive pitch. The agency’s creative launch [...]
Betsson Group appoints PrettyGreen to promote Betsafe
PrettyGreen to strengthen Betsafe brand
Betsson Group has appointed PrettyGreen to handle PR for its Betsafe brand in the UK. The agency will strengthen brand awareness within the UK gambling market through content [...]
Kanes Foods appoints HROC
Kanes Foods has appointed HROC to handle its comms following a competitive pitch. HROC, which is based in Birmingham will handle all PR, social media, creative services and [...]
Copyright © 2017 Gorkana