Ethical drinks company The One Brand has appointed Houston PR as its retained communications consultancy.
Houston PR is working closely with The One Brand’s founder, Duncan Goose, and the One team on an ongoing campaign to alert UK consumers to the poor water conditions experienced by an estimated 663 million people worldwide.
The campaign kicked off for World Water Day (22nd March 2017) which saw the brand launch the trial of alternative packaging for One Water, developing a sleeve for its bottles to make the clean Welsh spring water they contain look dirty. Trial versions of the new bottles are being market tested and The One Brand hopes that through the project the company will secure a major listing with a leading supermarket.
Kate Hoare, associate director at Houston PR, said: “The One Brand is a small team, doing great things. Its work is incredibly inspiring and we are very proud to be working with Duncan and the team at what looks to be an exciting time in the brand’s development.”
Ian Spooner, marketing director at The One Brand, said: “Houston has a history of developing high impact, highly shareable brand campaigns. We were very impressed by its work for growing – and established brands alike – and we are delighted to have them on board.”