Cicero to offer free PR campaign for one brand in run-up to snap General Election

Cicero Group is offering its PR services for free to one ‘challenger’ brand, as the UK heads towards a General Election on 8 June.


Kate McAndrew

The agency, which picked up the prize for Best Media Relations Campaign for its work with Ladbrokes around the EU Referendum campaign in 2016, has set up an email hotline for in-house PR teams to get in touch for assistance.

Kate McAndrew (pictured), a former Sky News executive producer and now senior counsel at Cicero Group, said: “There will be some smart, big brand campaigns as we head towards the election.

“We want to help those who don’t have deep pockets get their voice heard. We are particularly keen to hear from challenger brands, which like to kick the hornet’s nest.

“After working in newsrooms over six General Elections, I have seen the good, the bad and the ugly. It is an incredibly competitive time, but newsrooms love new and fun pictures. Get it right and you can be on your way to a big win.”

Cicero says it’s happy to receive a traditional PR or comms brief, but suggests arranging a “coffee and chat” as a starting point.

Brands looking for free support can reach the agency at IwantsomePR@cicero-group.com

The deadline for entries is 15 May.

Related Posts
PR News in Brief
Last week’s PR news in brief (14 – 18 May)
Catch up on last week’s essential PR news, featuring an interview with WIRED, the PR Week Global Awards and the biggest reputational risk factors facing the technology [...]
Personal finance disruptor appoints PR Agency One
Personal finance disruptor appoints PR Agency One
Honcho, the UK’s first online “reverse auction” marketplace for personal finance, has appointed PR Agency One to handle its UK launch this autumn. PR Agency One has already [...]
Opinion: Trade show marketing must evolve to survive
Opinion: Trade show marketing must evolve to survive
The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving [...]
Foco wins Advicefront content brief
Foco wins Advicefront’s PR and comms brief
Advicefront, a platform for financial advisers, has appointed fintech content marketing agency Foco to handle its digital communications and PR. Foco has been briefed to [...]
Copyright © 2018 Gorkana