We Communications expands in Asia through agency acquisitions

We Communications has acquired Chinese agency Red Bridge Communications and Singapore-based corporate and financial affairs consultancy WATATAWA.

From left to right: Simon Pangrazio, managing partner at WATATAWA; Jeonghwa Ryu, COO at WATATAWA; Alan VanderMolen, president international at WE Communications; Jo Chew, director at WATATAWA and Bill Rylance, chairman at WATATAWA

Melissa Waggener-Zorkin, CEO and president of WE Communications, said: “The additions of female-founded and owned Red Bridge and C-suite consultancy WATATAWA, anchored by two former Asia-Pacific CEOs of a top five global firm, broadens our offering and creates opportunities to expand client services for existing clients of all three agencies.”

Redbridge, which was founded in 2009, will be rebranded as WE Red Bridge, while WATATAWA, which was established in 2010, will continue to operate under its current brand and leadership.

Penny Burgess, managing partner at Red Bridge, added: “The merger into WE represents a huge opportunity for us to accelerate our expansion into new sectors and markets within the region. With the increased scale of the combined business, we can deepen our specialist capabilities, particularly in the areas of digital and analytics, and provide our team with greater development opportunities.”

With the deal, Burgess becomes China head for WE Red Bridge. She will report to executive vice president for Asia-Pacific, Matthew Lackie, who is based in Singapore.

Simon Pangrazio, managing partner at WATATAWA, said: “Becoming part of WE while retaining our brand and core operating philosophy allows us to provide wider integrated solutions to our clients and those of WE Communications.”

Pangrazio will continue to lead the business regionally from Singapore in consultation with Bill Rylance, WATATAWA chairman.

Related Posts
Ketchum CEO Jo-ann Robertson joins PRCA Board of Management
Young Women’s Trust names Ketchum’s London CEO as chair
Ketchum London CEO Jo-ann Robertson has been named the new chair of Young Women’s Trust, a UK charity that helps young women on low or no pay. Robertson will head up a board [...]
PR News in Brief
This week’s PR news in brief (16-20 April)
Here’s a round-up of the week’s essential PR news, featuring Ketchum’s Erin Salisbury, a new Finn Partners division and Cision’s upcoming 2018 State of the [...]
New Mason Williams division to help brands conquer the UK market
Mason Williams is launching Brands2UK, a new division within the agency dedicated to helping overseas brands conquer the UK market. John Williams, Mason Williams’ chairman and [...]
PR News in Brief
This week’s PR news in brief (9-13 April)
Here’s a round-up of the week’s essential PR news, featuring Rugby editor-in-chief Alex Mead, PR thought leadership from Gumtree and the “Hacks vs Flaks” [...]
Copyright © 2018 Gorkana