Threepipe wins PR brief to launch Aero Heavenly

Lactalis Nestlé Chilled Dairy (LNCD) has hired Threepipe to launch Aero Heavenly, a new mousse in a large single tub, which launches this month.


Aero Heavenly

Launching in two varieties, ‘milk chocolate’ and ‘salted caramel’, Aero Heavenly is described as an “after-dinner sharing treat”.

Threepipe has been briefed to “leverage the passion for Aero chocolate” and attract consumers who are looking for a new alternative to other chilled after-dinner treats.

Activity will include an influencer-led campaign, media relations and trade media work.

Jim Hawker, co-founder of Threepipe, said: “It’s fantastic to be part of a launch for such an iconic brand and to take it into a new and growing category. We are really looking forward to getting people’s taste buds watering at the prospect of sharing an Aero Heavenly mousse.”

Related Posts
Big Brand Ideas announces six new hires
Integrated agency Big Brand Ideas has appointed six new members of staff to work across its various teams following a number of new client wins. Sachin Desai and Anna Nicholls [...]
What journalists say they want from PRs today
Fake news is the biggest challenge facing the media today
The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. [...]
Four Travel to handle Singapore Tourism Board’s UK PR
Four Travel to handle Singapore Tourism Board’s UK PR
The Singapore Tourism Board has appointed Four Travel, the specialist travel division of Four Communications, as its new UK PR consultancy. The agency will work closely with [...]
Go People appoints Munch to launch private theatre experience
Go People appoints Munch to launch private theatre experience
London-based theatre company Go People has appointed Munch to launch its private theatre experience, Revels in Hand, following a competitive pitch. Munch will deliver creative [...]
Copyright © 2018 Gorkana