The Petersham Hotel hires Custard Communications

Custard Communications has been appointed by The Petersham Hotel in Richmond, Surrey, to deliver a six-month PR contract, following an extensive refurbishment of the hotel’s restaurant.

The Petersham Restaurant re-opened in January after a redesign by London design firm Kanvass.

The Petersham Hotel was acquired by Colin Dare in 1978, and remains in the family today, with Colin’s son Greville Dare now the MD. Luana Dare, Colin’s daughter, is also a director of the hotel, and was heavily involved with the new restaurant design.

Custard has been briefed to work closely with Greville Dare, Luana Dare and general manager Philip Warden to raise the restaurant’s profile following the refurbishment, and will work with key local, regional, London and national press.

Petra Clayton, MD of Custard Communications, said: “We are delighted to be working with the team at The Petersham Hotel and it is a fantastic addition to Custard’s portfolio of luxury hotel clients around the UK.

“The Petersham is a hotel with great history and the recent redesign of its restaurant will help to position it as one of the leading destination restaurants in Greater London. Custard has extensive experience in developing F&B-led operations in hotels, and we are excited to be helping The Petersham achieve real results through clever communications.”