Lifestyle PR agency EdenCancan has promoted associate director Mischa Joslin to MD as it moves into its 10th year. The appointment coincides with founder and former MD Nick Fulford’s move to the role of chairman.
Having directed the agency’s consumer client portfolio for the past two years, Joslin will now focus on driving new business growth and building up the EdenCancan team.
Joslin said: “EdenCancan has an amazing reputation for delivering award-winning, creative campaigns that make noise for all the right reasons and I am delighted to be moving into the role of managing director, taking the reins and heading up the agency as we prepare to move to the next level.
“With a talented team firmly in place and a refreshed sense of identity, we are now ready to embark on an ambitious growth strategy that will continue to see us work with brands we admire, to deliver campaigns that create impact and genuine change.”
Fulford added: “Mischa has extraordinary talent, so the other shareholders and I are delighted that she has stepped into the managing director position.
“Since joining two years ago, Mischa has generated new business, delivered fantastic results for clients and inspired the team. With her vision for EdenCancan and her drive I am confident that the future of the agency is not only in safe hands but will thrive.
He continued: “After running the agency for over 10 years, I believe now is the right time to pass on the leadership role to the next generation of talent. In my new capacity as chairman I will continue to provide support and guidance for Mischa and the agency where appropriate, as well as being involved in consulting for selected clients.”