Linco Care hands UK PR brief to SKV Communications

SKV Communications has been chosen to provide PR and comms support for Linco Care, a Manchester-based manufacturer of sun and skincare products.


LtoR: SKV account executives Laura MacDonald and Hollie Tanker

Founded in 1979, Linco Care is a family-run skincare business, which includes high-street brands Calypso and Re-Gen.

SKV has been briefed to launch Restora, Linco Care’s new haircare brand, which has been three years in development and will be sold online.

The first event to promote Restora was held in Manchester with celebrity hairdresser Nicky Oliver who demonstrated its benefits to bloggers and the media at his salon.

Ongoing activity will include a range of experiential activity, social media, blogger outreach and media relations.

Ken Beck, senior sales manager at Linco Care, said: “2017 is a huge year for us and we wanted to find an agency that could work with us and realise our ambitions.

“We were impressed with the ideas put forward by SKV, their contacts across the media and their creative approach to working with our business and our many product lines.”

SKV director Geraldine Vesey added: “With so many sun protection lines in their Calypso range there will be a product for everyone to use. We will be focusing activity on the Once a Day products, which will be targeted at families with school-age children.

“We are planning now for the hotter months and are promoting Re-Gen and the brand new Restora lines to the consumer market all year round.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]