BackBay promotes Jen Dowd to COO

Financial services marketing and PR firm BackBay Communications has promoted Jen Dowd from SVP to the newly-created role of chief operating officer (COO).

Dowd, who has been with the company for 10 years, will focus on strategic initiatives, client relationships, marketing and new business.

She will help with the implementation of programmes designed to realise BackBay’s business objectives and will partner with senior leadership to enhance the BackBay client experience, elevate the brand and accelerate growth.

Bill Haynes, president and CEO at BackBay Communications, said: “BackBay has been fortunate to experience steady annual growth since the firm was founded 11 years ago, and at this point in our evolution it is the ideal time to add a COO position to help take BackBay to the next level.

“With her strong integrated marketing experience, understanding of BackBay’s unique vision, culture and services, and outstanding client relationships, Jen Dowd is the ideal person for the COO role at BackBay.”

Since joining the firm in 2007, Dowd has developed and led on campaigns for global asset management, private equity and financial technology clients including Graycliff Partners – formerly HSBC Capital, Hancock Capital, Ridgemont Equity Partners – formerly Banc of America Capital Investors – and Thompson Street Capital.

Dowd joined BackBay from Compton Consulting, a financial communications firm which specialises in the asset management industry. Previously, she was editorial assistant at Euromoney magazine.




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