Smoking Gun wins Arriva Buses North West PR brief

Smoking Gun PR has been appointed to handle the PR for Arriva Buses in the North West and Wales.

The new Arriva Hybrid double decker bus

Arriva is one of the largest bus and train transport services organisations in Europe, employing around 34,000 people.

Smoking Gunwill handle media relations and crisis comms, as well as provide support across stakeholder relations and internal comms strategies.

Arriva Buses’ North West encompasses services in Merseyside and the Wirral, Greater Manchester, Lancashire and Cheshire, as well as North Wales.

Arriva Buses’ commitment to the environmental agenda and eco technology, as well as its community projects in the North West and Wales, will form part of the brief.

Julie Linforth, marketing director at Arriva North West, said: “Smoking Gun PR came highly recommended to us and we were immediately impressed not only by its credentials but its energy and vision for our work. We’re delighted to have the team on board as we spearhead our ‘clean and green’ bus network and launch a series of cultural and charitable partnerships throughout 2017.”

Smoking Gun PR MD Rick Guttridge added: “We welcome Arriva to our roster at an exciting time of growth for the agency. The team will bring a wealth of expertise in travel PR and crisis communications to the account and are matching team Arriva’s ambitions for the year with a robust PR programme to support its business objectives.”

Related Posts
PR News in Brief
PR news round-up (17-21 September)
Here’s a round-up of the week’s top PR news, featuring CisionMeets… The Hook, PRWeek‘s influencer breakfast and wins for Another Word and Radioactive [...]
The Hook: Our original content separates us from other social publishers
The Hook: Our original content separates us from other social publishers
The Hook’s original content is what helps the social publisher stand out from its competitors, head of production Jessica Lever revealed in Tuesday’s inaugural [...]
Opinion: Why PRs must accept responsibility for ethical practice
Opinion: Why PRs must accept responsibility for ethical practice
Francis Ingham, PRCA director general and CEO of ICCO, outlines why the two organisations have made September PR ethics month and what communicators must do to ensure ethical [...]
Cision’s Innovation Lab to unveil its latest inventions at CommsCon
Cision’s Innovation Lab to unveil its latest inventions at CommsCon
Steve Jobs once said that innovation distinguishes between a leader and a follower. Given that Cision is the market leading earned media software provider, it needs to channel [...]