TransPennine Express hires Havas PR

Havas PR UK has been handed a PR brief by TransPennine Express, the Manchester-based train operating company which runs intercity rail services throughout the North of England and into Scotland.

havas-pr-transpennine-express

TransPennine Express

TransPennine Express is part of FirstGroup, which operates bus companies in the UK and in North America, as well as two other UK train companies, Great Western Railways and Hull Trains.

TransPennine Express’ network is made up of three main routes: North TransPennine, South TransPennine and North West and Scotland. It serves destinations including Newcastle, Leeds, Sheffield, Edinburgh and Manchester.

The train operating company says it will invest more than £500m in the network, introducing more seats and introducing free Wi-Fi in new fleets.

Havas has been briefed to support the full refurbishment of TransPennine Express’s existing train fleet, which started in November 2016.

Sarah Ford, head of comms at TransPennine Express, said: “We were really impressed with Havas PR’s previous experience and expertise in the travel industry. The start of the new franchise marks the beginning of an exciting future for everyone at TransPennine Express, as we consolidate our position as a vibrant and modern intercity rail operator for the North and Scotland.”

Jonathan Welsh, associate director at Havas PR UK, will lead the account.

Welsh added: “We are absolutely delighted to be on board as TransPennine Express’s PR agency. We will be working with them on a project by project basis, starting with the refurbishment of their current train fleet.

“This very significant new business win will make a brilliant addition to the Havas client portfolio.”

Related Posts
PR News in Brief
PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at [...]
Meet the journalists: It
Meet the Journalist: It’s a Grown Up Life’s Samantha Simmonds and Lauren Libbert
Freelance presenter Samantha Simmonds and freelance writer and editor Lauren Libbert discuss the launch of their new podcast; It’s a Grown Up Life. How did you both [...]
PR Case Study: Red Consultancy - The Rubbish Café
PR Case Study: Red Consultancy – The Rubbish Café
Emily Morgan, managing director – consumer at Red Consultancy, discusses how the agency helped Ecover to launch the Rubbish Café. Campaign: The Rubbish Café Client: [...]
Combining art and science in effective communications
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]