Tommee Tippee, the UK’s largest baby-feeding brand, has appointed Kindred to handle its PR, following a competitive pitch.
Kindred has been briefed to raise awareness of Tommee Tippee’s product portfolio, which includes its Starter Kits and Perfect Prep range, across national, consumer and lifestyle media.
The agency will also lead separate campaigns to heighten recognition of the brand’s #ParentOn campaign. Kindred will also provide ad hoc support for Tommee Tippee’s internal teams with social media and content creation.
Sam Holl, client service director will lead a team of four at Kindred and report to Kiera Day, head of regional marketing for Tommee Tippee’s parent company Mayborn Group and Sarah Brownrigg, digital marketing manager.
Day said: “We are delighted to appoint Kindred as our UK PR agency. The team’s experience in the parenting sector, creativity and ability to work across a number of different media channels was exactly what we were looking for.”
Holl added: “This appointment is a great testimony to our consumer PR credentials and rapidly expanding portfolio of lifestyle clients. Tommee Tippee is already an established brand name in the parenting market and we’re excited about building its profile in front of an even broader audience.”