Allison+Partners has been named the UK agency of record for The Ascott Limited, a global serviced residence owner operator, following a competitive review.
Allison+Partners will provide an integrated comms programme, including media and influencer relations, corporate announcements, events, awards and overall brand development.
The agency has been briefed to raise awareness for all of the group’s brands in Europe, with a particular focus on Citadines and Ascott’s luxury offering in Paris, The Crest Collection.
Allison+Partners’ UK MD Jim Selman will lead the account.
Rebecca Hollants Van Loocke, regional general manager, UK, Germany and Georgia, at Ascott Limited, said: “Ascott Limited is on an ambitious growth path both in the UK and globally, which makes having a strategic marketing comms partner critical for our success.
“Allison+Partners’ innovative thinking, deep knowledge in the hospitality space and ability to scale made it the obvious choice to support us through our journey.”
Selman added: “Ascott is an influential and innovative hospitality leader with an award-winning portfolio of brands. Our deep expertise in the travel sector and, experience working in related vertical industries such as health and wellness, technology, food and beverage and entertainment sets us up well to deliver a successful communications programme that will highlight Ascott’s distinct offering in the UK market.”