Ring appoints Open Communications

Open Communications has been appointed by lighting and vehicle accessories specialist Ring following a competitive pitch.

The agency will deliver year-round support for the business that will cover corporate, consumer and trade PR. In addition, the agency will work with the team to develop strategic campaigns to support the company’s growing product portfolio.

Lindsey Davies, director of Open Comms,  said: “The brief from Ring was something we quickly got to grips with. Having met the team, we recognised that they needed an agency that would be an extension to their team.

“Not only did we address the brief but also provided some creative recommendations that would push the boundaries beyond the more traditional approach taken by many in the market. Securing the account is a great conclusion to a very successful year for us.”

Henry Bisson, marketing manager for Ring, said: “It was apparent from the first meeting that we were going to get along with Open and that was really important to us. The automotive sector can be more complex than people recognise and it can take some time to get used to the nuances involved but the agency is already making an impression and journalists we have worked with for years are accepting them as our PR division.”