RBS Group hands media relations brief to BIG Partnership

RBS Group has brought in BIG Partnership to deliver regional media relations for its NatWest, Royal Bank of Scotland, Lombard and Invoice Finance brands across the UK, following a “highly competitive” pitch.

Sharon Mars, director at BIG Partnership, will act as strategic lead on its new RBS Group account

Sharon Mars

Describing the win as a  “strong start to 2017″, BIG will operate from its local hubs to service the account on a UK-wide remit, with its Scottish offices and Manchester office looking after Scotland and the North of England and Wales, respectively.

BIG will partner with London-based comms agency Luther Pendragon in the south of England.

Overall, BIG’s role will largely involve communicating the work of individuals from the bank’s regional operations, and how they help customers achieve their business goals.

Chris Turner, director of media relations at RBS, said: “It’s great to have BIG Partnership on board and we look forward to working with it to help promote our support for local communities and economies.

“BIG showed real insight and understanding of how we work with our customers to support their growth ambitions and we’re excited about the opportunities this new relationship will bring.”

Sharon Mars (pictured), director at BIG Partnership, will act as strategic lead on the account, working alongside Sarah Lawless, who joined BIG in May last year as head of the North West division.

Mars added: “Securing the NatWest and Royal Bank of Scotland contract came after an extremely competitive tender and pitching process, contested by major players within our industry.

“To win the account with the encouraging feedback we received is a real testament of the calibre of work consistently produced by the team at BIG. It’s a great start to the year for us, and a taster of things to come as we aim for further growth in 2017.”

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