Initially developed for military special operations and law enforcement in 2001, bone conduction technology uses transducers to guide mini vibrations through the cheekbones to the inner ears, allowing users to listen to music without blocking their ears and impacting upon their awareness.
AfterShokz is looking to develop its status as a leading brand in the industry, offering a “safe alternative” for cyclists and runners when listening to music.
Ranieri’s brief includes a PR, events and influencer campaign targeting the lifestyle, health and fitness and technology sectors.
Kim Fassetta, chief marketing officer at AfterShokz, said: “We chose to work with Ranieri in the UK because of the agency’s strong track record in the health and fitness market.
“With the team’s expertise and knowledge, we’re convinced it will help us to build the AfterShokz brand, raising awareness and promoting the benefits of bone conduction technology. We look forward to a long and fruitful relationship.”
Pietro Ranieri, MD at Ranieri, added: “AfterShokz has already built a strong brand in the US and we’re keen to replicate that success over here. The company’s exciting and innovative technology will no doubt help us to build the story with consumers. We’re excited about working together.”