AfterShokz hands UK PR brief to Ranieri

Consumer tech PR firm Ranieri has been appointed by AfterShokz to handle the UK PR for its bone conduction headphone range, including the Trekz Titanium and Sportz Titanium.



Initially developed for military special operations and law enforcement in 2001, bone conduction technology uses transducers to guide mini vibrations through the cheekbones to the inner ears, allowing users to listen to music without blocking their ears and impacting upon their awareness.

AfterShokz is looking to develop its status as a leading brand in the industry, offering a “safe alternative” for cyclists and runners when listening to music.

Ranieri’s brief includes a PR, events and influencer campaign targeting the lifestyle, health and fitness and technology sectors.

Kim Fassetta, chief marketing officer at AfterShokz, said: “We chose to work with Ranieri in the UK because of the agency’s strong track record in the health and fitness market.

“With the team’s expertise and knowledge, we’re convinced it will help us to build the AfterShokz brand, raising awareness and promoting the benefits of bone conduction technology. We look forward to a long and fruitful relationship.”

Pietro Ranieri, MD at Ranieri, added: “AfterShokz has already built a strong brand in the US and we’re keen to replicate that success over here. The company’s exciting and innovative technology will no doubt help us to build the story with consumers. We’re excited about working together.”

Related Posts
PR News in Brief
This week’s PR news in brief (19-23 February)
Here’s a round-up of the week’s essential PR news, featuring a story that changed Microsoft’s corporate comms forever an interview with Esquire style director [...]
Higginson PR co-founders Clodagh and John Higginson
Higginson PR to promote London design studio Made Thought
London design studio Made Thought has appointed Higginson PR to enhance its global profile in the UK and international press. The agency will highlight the design studio’s [...]
Relevance International makes two hires in London office
Relevance International makes two hires in London office
Relevance International has appointed Anita Gryson as associate director and Alice Lacey as account director in its recently launched London office. Gryson has 11 years’ [...]
Halpern to promote Laura Ashley’s 65th anniversary
Halpern to promote Laura Ashley’s 65th anniversary
Home and fashion retailer Laura Ashley has appointed Halpern as its retained PR agency. The agency will support on special projects to help the brand celebrate its 65th [...]
Copyright © 2018 Gorkana