Middle East-focused investment firm chooses Yellow Jersey PR

Yellow Jersey PR has been appointed as the retained communications adviser to Indigo Holdings, having supported the company’s NEX Exchange IPO.

Charles Goodwin, Yellow Jersey director,  is leading the account, supported by account manager Joe Burgess and account executive Katie Bairsto.

Indigo, which is targeting investment opportunities across the Middle East’s frontier markets, is initially concentrating on the e-commerce sector. It has just completed its first investment in Iranian car ride-sharing app Carvanro.

Goodwin said: “Indigo is providing investors with a rather unique chance to capitalise on the thriving number of start-ups looking to service the Middle East’s growing consumer market. It’s fantastic for Yellow Jersey to be involved with such an exciting story and we look forward to helping Indigo build its brand awareness.”

Related Posts
PR News in Brief
PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at [...]
Combining art and science in effective communications
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]
60 Seconds with Campaign Collective
60 Seconds with Campaign Collective’s Simon Francis
Simon Francis, a founder member at Campaign Collective, discusses why he created a PR agency as a social enterprise, recent award wins and why it eschews job titles. [...]
PR News in Brief
PR news round-up (9-13 July)
Here’s a round-up of the week’s top PR news – featuring the CommsCon journalist panel, FleishmanHillard Fishburn’s new division and a new senior hire at FTI [...]