Middle East-focused investment firm chooses Yellow Jersey PR

Yellow Jersey PR has been appointed as the retained communications adviser to Indigo Holdings, having supported the company’s NEX Exchange IPO.

Charles Goodwin, Yellow Jersey director,  is leading the account, supported by account manager Joe Burgess and account executive Katie Bairsto.

Indigo, which is targeting investment opportunities across the Middle East’s frontier markets, is initially concentrating on the e-commerce sector. It has just completed its first investment in Iranian car ride-sharing app Carvanro.

Goodwin said: “Indigo is providing investors with a rather unique chance to capitalise on the thriving number of start-ups looking to service the Middle East’s growing consumer market. It’s fantastic for Yellow Jersey to be involved with such an exciting story and we look forward to helping Indigo build its brand awareness.”

Related Posts
PR News in Brief
This week’s PR news in brief (13-17 November)
Here’s our round-up of essential PR news stories and features from the past week, including the winners of the PRCA West Midlands PRide awards, account wins for Hills Balfour [...]
Laureus World Sports Awards appoint Clifford French
Clifford French to promote 2018 Laureus World Sports Awards
Laureus World Sports Awards has appointed Clifford French to implement a UK comms and influencer strategy to promote its 2018 ceremony in Monaco. Following a competitive [...]
British Wordworking Federation appoints Speed Communications
Speed to promote British Woodworking Federation
Woodworking and joinery trade association the British Woodworking Federation has appointed Speed Communications as its retained PR and comms agency. The agency will deliver a [...]
Remarkable Group appoints Steve Summers
Steve Summers joins Remarkable Group as director
Public affairs and property comms specialist Remarkable Group has appointed Steve Summers as a director. He will play a major role in growing the agency’s client list across [...]
Copyright © 2017 Gorkana