John Smedley hires Neville McCarthy Associates

Neville McCarthy Associates has been appointed to handle the PR for British knitwear brand John Smedley, which says it is the “oldest manufacturing factory in the world”.


neville-mccarthy

Neville McCarthy’s brief will include all aspects of UK PR for John Smedley

Established in 1784, John Smedley – “The World’s Finest Knitware” – is said to have been the brand of choice for the likes of Marilyn Monroe, Audrey Hepburn and members of The Beatles in the 1950s and 60s.

In 2000 John Smedley opened its first store in London’s Mayfair and in 2013 the brand was granted the Royal Warrant of Appointment as a “Manufacturer of Fine Knitwear” by the Queen.

Neville McCarthy’s brief will include all aspects of UK PR, including news and feature placement, sample management, asset distribution, and London Fashion Week and and London Fashion Week Men’s activity.

Andrew Naylor, senior account manager at Neville McCarthy, will lead the account and be supported by account executive Emma Chitty.

Related Posts
Equi
BIG Partnership wins Equi’s ice cream account
Scottish luxury ice cream brand Equi’s has appointed BIG Partnership to manage its trade and consumer PR. The Hamilton-based family business has hired the agency in order to [...]
Clarion Communications wins LighterLife brief
Clarion wins LighterLife Fast brief
Weight loss brand LighterLife Fast has appointed Clarion Communications to oversee consumer and trade comms for its LighterLife Fast and Light Bites brands, following a [...]
Rooster oversees China Airlines’ UK return
China Airlines has appointed Rooster PR to handle PR and digital comms ahead of its return to flying in and out of the UK. It has also hired Aviareps as its UK General Sales [...]
GWPR 2017 survey
Opinion: Equality still a long way off for women in PR
Angela Oakes, joint president and co-founder of GWPR, reveals the results of its 2017 survey and outlines what must be done to achieve equality for women in PR. The results [...]
Copyright © 2017 Gorkana