Dutch retailer HEMA has appointed LEWIS to be its corporate PR partner for Europe.
HEMA has plans to expand and accelerate its international operations with the opening of stores in the UK, France, Spain and Germany. LEWIS will support the openings and provide maximum media exposure for HEMA for each opening in these countries.
LEWIS has already supported several HEMA store openings on a project basis, including flagship stores at Stansted Airport and in Euston (UK), Hasselt (Belgium), Madrid (Spain) and, most recently, Cologne in Germany. The LEWIS Amsterdam team will be coordinating the support across Europe, giving HEMA a single point of contact for all international activities.
Arnold Drijver, head of corporate communications at HEMA, said: “We have had a very positive working experience with the LEWIS team in the past year. On top of this, LEWIS has offices in all the markets we are active in which makes coordination and cooperation most efficient. In every country we have had the opportunity to work together and we have found them to be very enthusiastic and supportive.”
Yvonne van Bokhoven, SVP Western Europe at LEWIS Global Communications, said: “We are thrilled to further extend our cooperation with HEMA in 2017. We love the HEMA brand, and are all fans. It is great to see how a much loved Dutch brand like this is very well received in other cultures too. We are absolutely delighted to be part of its international success story.”