See.Saw secures trio of wins

Consumer agency See.Saw has won three new client briefs for new dance fitness brand At Your Beat, design company Riut, and lolly brand The Ice Kitchen.


At Your Beat (AYB)

See.Saw will promote At Your Beat (AYB), which was rated a “top seven fitness trend for 2017” by Balance magazine this month following its launch.

Created by Joelle D’Fontane, celebrity dance teacher and Shoreditch House’s exclusive instructor,  AYB fans include Strictly Come Dancing contestant and model Daisy Lowe.

Activity will also include the launch of an AYB merchandise range. After its first classes at Shoreditch House and Sylvia Young’s Theatre School, the brand will open its own studio in the next few months.

See.Saw’s second win is a 12-month contract with Riut, the design company behind the backwards backpack that has won multiple awards, including a Gold in the Fashion & Travel Accessories Design Awards.

Riut was created by Scottish-born Sarah Giblin, who was voted Barclays entrepreneur in 2016. See.Saw’s brief is to raise Giblin’s profile and promote her design philosophy, which will be at the heart of all future product launches.

The Ice Kitchen has also appointed See.Saw to manage a targeted trade and influencer campaign ahead of its UK retail push.

Last year, the gourmet ice lolly brand was awarded four Great Taste Awards. This year The Ice Kitchen aims to disrupt the mainstream hand-held ice cream market with its 100% natural alternative.

Its range includes Oranges & Lemons, as well as “more exotic, unusual boozy creations” such as Earl Grey, Peach & Hibiscus and Mojito Poptail.

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