Thinkhouse wins global Protein World brief and promotes Kardashian collaboration

Health supplement brand Protein World has appointed youth marketing agency Thinkhouse as its lead creative and strategic global agency for 2017, which includes a “major collaboration” with TV celebrity Khloé Kardashian.


Khloe Kardashian

Thinkhouse has been briefed to lead a through-the-line campaign strategy, which includes a major collaboration with global celebrity Khloé Kardashian across the UK, US, Canada, Australia and Europe.

It becomes Protein World’s first through-the-line agency and manages the brand’s activity across above-the-line creative, social media, influencer marketing and PR globally.

Ashley Reddin, account director at Thinkhouse UK, will lead the account, with PR account director Alicia Legg heading up global PR activity.


LtoR: Thinkhouse account director Ashley Reddin, photographer Mike Rosenthal, Khloé Kardashian, Protein World CEO Arjun Seth, Thinkhouse UK MD Jason Yates

Arjun Seth, CEO of Protein World, said: “When launching this campaign it was fundamental to have people on board who completely understood our vision. We’ve always been big and bold when it comes to Protein World and Thinkhouse embodies this. They’ve given our company a fresh perspective for 2017 and we look forward to seeing the results.”

Jason Yates, MD of Thinkhouse UK, added: “We’re incredibly proud to be working with Protein World on this super exciting campaign. The brand continues to push boundaries and we are very excited with the plans we have created together.”

Related Posts
Devour Tours appoints Philosophy PR with UK brief
Philosophy PR wins Devour Tours’ UK PR brief
Spanish tour operator Devour Tours has appointed Philosophy PR to raise awareness of its intimate food and culture tours in the UK market. Philosophy PR will deploy a media [...]
Milk & Honey PR wins Lotto Social brief
Milk & Honey PR wins Lotto Social brief
Lottery syndicate Lotto Social has appointed Milk & Honey PR to strengthen its market positioning, enhance its corporate and consumer comms strategy and support its [...]
60 Seconds with The Tenth Man
60 Seconds with The Tenth Man’s Ken Robertson
Ken Robertson, founder of The Tenth Man and former “head of mischief” at Paddy Power, discusses why he left the bookmaker to found his own agency, how he plans to [...]
Betway hands £30 million account to OMD UK
Betway hands £30 million account to OMD UK
Betting firm Betway has appointed OMD UK as its UK media agency to oversee an account worth £30 million per year, following a four-way pitch. “We are thrilled to [...]
Copyright © 2018 Gorkana