SpareRoom hands UK and US consumer PR brief to Hotwire


Hotwire has been selected as the UK and US comms agency for flatshare website .



Launched in the UK in 2004, SpareRoom claims to be the UK’s biggest roommate site (and third biggest real estate site overall).

It has since made its roommate-finding service available across the US, with a particular focus on key cities including Boston, Chicago, Dallas, Las Vegas, Los Angeles, Miami, New York, Philadelphia, San Francisco and Washington DC.

SpareRoom said it was looking for an agency that could “deliver big creative ideas and go further than just media relations”.

Hotwire has been briefed to drive both brand awareness and consumer demand in the UK, while supporting its expansion into further regions across the US.

The team plans to develop attention-grabbing ideas, engage thought leadership, and specifically in the US, deliver hyper-local campaigns that target specific cities across the country.

Matt Hutchinson, comms director EMEA at SpareRoom, said: “It was clear from the first meeting that Hotwire’s skills and expertise stretched way beyond traditional media relations. Their understanding of our audiences, coupled with their commitment to creating compelling content that our audience would actually care about and engage with was impressive.

“Add to that their enthusiasm and creative ideas and we knew we had found the right agency to support us on both sides of the pond.”

Emma Hazan, MD Consumer at Hotwire, added: “Working with SpareRoom across both the UK and US is such an exciting opportunity for the team to really flex their creative muscles and deliver outstanding integrated campaigns. We will be working with SpareRoom to create compelling and tailored conversations between the brand and consumers on both side of the Atlantic.”

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