Ready10 pays staff twice this month with new “Goodbye Skint January” initiative

A London PR agency is helping its staff who might be feeling the effects of an early December pay day by introducing a new benefit – staff will get paid twice in January.

ready10

Ready10 founder David Fraser

Ready10, launched by Lord Sugar’s former publicist David Fraser last year, is offering all staff 13 pay days throughout the year, rather than the traditional 12, with the extra payment hitting staff accounts today (Friday 13 January).

The Goodbye Skint January (GSJ) initiative was introduced after consultation with staff and following research commissioned by the agency that looked into how an early pay day before Christmas left many people waiting up to five weeks before receiving their January salary.

It was influenced by research which found that the majority of people were paid earlier in December in comparison to a typical month, and that more than half will have spent their entire December salary already, despite two weeks of January remaining.

The 18 to 35-year-old age group appear to be those hit hardest, with 28% of them having to wait longer than five weeks between pay cheques. It also found that 58% of under 35s will have spent their December salary already.

The Ready10 initiative gives staff the option to receive 50% of their January salary early and assist them with money management in what is typically a month of high expense following the festive season.

Fraser said: “When we set up the agency we wanted to adopt a staff-first approach and offer unique benefits that were genuinely helpful to our team.

“GSJ was straightforward for us to introduce and the feedback from staff is that it will really help them over this period. I don’t believe there has ever been a harder time to enter the workforce than right now and hopefully initiatives like this tackle some of the challenges our staff are facing.

“This is part of Ready10sq, our staff benefits package of more than 100 perks which include letting staff control their holiday allowance and the agency paying for everyone to gain a qualification, along with some smaller but useful things like phone insurance and cinema tickets.”

Related Posts
Opinion: Why we’re in the dying days of spin
Opinion: Why we’re in the dying days of spin
Steph Bailey, FleishmanHillard Fishburn managing director, corporate, details what the agency uncovered in its recent Dying days of spin report into issues consumers expect [...]
PR News in Brief
PR news round-up (15-19 October)
Here’s a round-up of the week’s top PR news, featuring the Comms Revolutionist and PRWeek awards, new account wins for Munch and Stephen Waddington’s new [...]
Opinion: Improving PR
Opinion: Improving PR’s value by proving our value
To mark the publication of Platinum, a book from the CIPR with crowdsourced insight from industry leaders, Cision is publishing a chapter from AMEC chairman Richard Bagnall [...]
Cision-powered communicators dominate PRWeek Awards
Cision-powered communicators dominate PRWeek Awards
It was a sparkling night for Cision clients at yesterday’s PRWeek Awards, as they took home 31 of the 33 gongs on offer. The big winners on the night were Taylor [...]