Publicis Health rebrands PR and medical education agency

Publicis Health’s PR and medical education agency has been renamed Publicis Resolute.

publicis-resolute-1

Publicis Resolute: new logo

Along with the new name, the agency has launched a new website, new social media channels and a new logo.

According to Publicis, the updated brand identity “reflects synergies between the agency’s future and its heritage”.

Glen Halliwell, medical education business unit director, said: “We feel that we are the agency that brings real creative flair to medical education, and true scientific rigour to the art of public relations. Over the years we’ve grown and evolved, yet we’ve stayed true to our roots and the familial company ethos is as strong as ever.”

The medical education agency was founded as Resolute Communications in 2002. It then merged with Publicis Health’s advertising agency Publicis LifeBrands in 2010 to become Publicis LifeBrands Resolute.

Publicis Resolute’s sister advertising agency and former namesake has returned to its previous name, Publicis LifeBrands, with a new website and logo.

Victoria Wright, managing director of Publicis Resolute, Publicis Life Brands and Real Science, added: “Across our three agencies we offer a truly integrated approach. Yet each agency has its own distinct brand and the new look and feel is a perfect reflection of the Publicis Resolute personality.”

Related Posts
Ketchum new executive committee and hires Jamie Robertson
Ketchum launches executive committee and appoints corporate MD
Ketchum has created an executive committee reporting to recently appointed London CEO Jo-ann Robertson. The committee will be responsible for talent development, client [...]
Madano launches new technology practice
Strategic communications consultancy Madano has launched a new technology practice and appointed Dominic Weeks as head of technology. Weeks joins Madano from its sister [...]
Red Lorry Yellow Lorry opens Berlin office, hires Saskia Stolper
Red Lorry Yellow Lorry launches German operation
Specialist tech consultancy Red Lorry Yellow Lorry has announced that it will open an office in Berlin, headed by former Hotwire Germany head of client services and corporate [...]
Inspiring Girls International partners with W Enterprise
W Enterprise partners with Inspiring Girls International
Charity, Inspiring Girls International is to partner with W Enterprise to establish its profile and secure sponsorship for a global campaign. The agency will look to elevate [...]
Copyright © 2018 Gorkana