Publicis Health rebrands PR and medical education agency

Publicis Health’s PR and medical education agency has been renamed Publicis Resolute.


Publicis Resolute: new logo

Along with the new name, the agency has launched a new website, new social media channels and a new logo.

According to Publicis, the updated brand identity “reflects synergies between the agency’s future and its heritage”.

Glen Halliwell, medical education business unit director, said: “We feel that we are the agency that brings real creative flair to medical education, and true scientific rigour to the art of public relations. Over the years we’ve grown and evolved, yet we’ve stayed true to our roots and the familial company ethos is as strong as ever.”

The medical education agency was founded as Resolute Communications in 2002. It then merged with Publicis Health’s advertising agency Publicis LifeBrands in 2010 to become Publicis LifeBrands Resolute.

Publicis Resolute’s sister advertising agency and former namesake has returned to its previous name, Publicis LifeBrands, with a new website and logo.

Victoria Wright, managing director of Publicis Resolute, Publicis Life Brands and Real Science, added: “Across our three agencies we offer a truly integrated approach. Yet each agency has its own distinct brand and the new look and feel is a perfect reflection of the Publicis Resolute personality.”

Related Posts
Inspiring Girls International partners with W Enterprise
W Enterprise partners with Inspiring Girls International
Charity, Inspiring Girls International is to partner with W Enterprise to establish its profile and secure sponsorship for a global campaign. The agency will look to elevate [...]
Ketchum appoints Jo-ann Robertson as London CEO
Ketchum appoints Jo-ann Robertson as new London CEO
Ketchum has promoted Jo-ann Robertson to CEO of Ketchum London. She replaces current CEO Denise Kaufmann, who is returning to the US to become the agency’s director of client [...]
Milk & Honey PR partners with Leap Films
Milk & Honey partners with Leap Films
Milk & Honey PR is partnering with Leap Films to add a video production and animation offering to clients for both traditional and social campaigns. Meg Dibb-Fuller, the [...]
GK Strategy appoints three associate directors
GK Strategy appoints three associate directors
Strategic comms consultancy GK Strategy has appointed Christine Quigley, Rebecca Lury and Martin Summers as associate directors. The trio will help drive the [...]
Copyright © 2017 Gorkana