Headland’s role will encompass financial communications, media relations and campaign management.
Suzanne Morris, partner at Headland, said: “We’re excited to be working with one of the sector’s most highly-regarded management teams at an important time in Paragon’s development.”
The Paragon Group of Companies plc is a FTSE 250 company, listed on the London Stock Exchange (LSE). Founded in 1985, the company has been diversifying its business model in recent years to take advantage of growing demand for alternatives to UK high street banks.
In 2014, Paragon group set up Paragon bank, which has raised more than £2bn in retail deposits.
Deborah Bateman, director of external relations at Paragon, added: “Paragon is evolving into a retail funded banking group so it was important for us to choose a partner that is experienced in communicating with investors and customers alike. Headland showed an excellent understanding of our business and their rounded corporate and financial offer really stood out.”