Proactiv+ targets breakouts of spots and pimples on skin. Previous brand ambassadors include Jorgie Porter, Olivia Munn and Julianne Hough, as well as Justin Bieber, Katy Perry and Maroon 5’s Adam Levine.
Label PR will develop an influencer community of Proactiv+ advocates, as well as handle its national press office, covering product placement, news generation, celebrity seeding, product launches and events.
The agency plans to publicise the brand’s entire product range of skin care, accessories and concealers.
Claire Odom, European marketing director for Proactiv+ , said: “Label PR’s pitch shone through with ideas and passion for our brand. We are excited by the prospect of expanding our digital community with the help of influencers who understand the reality of suffering with spot-prone skin.
“The team’s understanding of our audience and the emotional journey our customers face was what set them apart – along with their experience in the beauty sector.”
Almina Kadic-Wilson, PR and creative director at Label PR, added: “As a hybrid agency, fusing digital and PR services in response to the changing face of the industry, we’re thrilled to be working with Proactiv+. We’re looking forward to delivering key messages for the brand through targeted projects and in new and innovative ways.
“Blending our proven influencer outreach service with our technical expertise in digital, we’re excited to deliver the highest possible return on investment for the brand.”
Meanwhile, Label PR has promoted Poppy Fairhurst to senior PR account manager following a year as an account manager. PR account executive Charlotte Waller has also been promoted to senior account executive.