London Coffee Festival, the largest event celebrating coffee and coffee culture in the UK, has appointed Hope&Glory as its consumer and trade agency, following a comms review.
The festival returns to the Truman Brewery in London this April for its seventh year to date, and will feature events including Latte Art Live and coffee and food pairing, as well as the annual Coffee Masters international competition.
Working with London Coffee Festival’s in-house team, Hope&Glory will lead the festival’s PR strategy to increase awareness and encourage attendance.
Seb Dilleyston, Hope&Glory director, will lead the account and work alongside senior account manager James Bunting.
Ludovic Rosignol, London Coffee Festival’s head of events, said: “Hope&Glory impressed us with its understanding of the London Coffee Festival and how it aligned with our brand positioning.
“We felt it was the perfect partner to have on board to drive the PR campaign forward and ultimately deliver great results for this year’s festival.”
Dilleyston added: “We’ve long been admirers of London Coffee Festival, both as coffee lovers and as fans of the event itself. To be promoting this world-class event in an environment where coffee culture plays an important role in lots of peoples’ lives, is an exciting project and something we’re looking forward to getting stuck into.”