Benefit appoints We Are Social

Benefit Cosmetics has appointed We Are Social as its digital and social agency for Benefit UK and Ireland.



Benefit has briefed We Are Social to develop 360 digital campaigns throughout 2017. The agency will lead creative digital strategy for the brand, working on a number of high profile product launches, as well as a new influencer programme.

Natasha Curtin, marketing director at Benefit Cosmetics, said: “We Are Social’s strategic thinking really fits well with where we see the brand going next year. We loved their creative ideas and the way they brought the brand to life in the pitch.”

Alyssa Drysdale, account director at We Are Social, added: “The We Are Social team is incredibly passionate about Benefit’s proposition and its appetite for truly innovative digital marketing. The brand’s forward thinking approach makes this appointment particularly exciting for us and we’re looking forward to running a number of campaigns in 2017.”

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