Benefit appoints We Are Social

Benefit Cosmetics has appointed We Are Social as its digital and social agency for Benefit UK and Ireland.

benefit

Benefit

Benefit has briefed We Are Social to develop 360 digital campaigns throughout 2017. The agency will lead creative digital strategy for the brand, working on a number of high profile product launches, as well as a new influencer programme.

Natasha Curtin, marketing director at Benefit Cosmetics, said: “We Are Social’s strategic thinking really fits well with where we see the brand going next year. We loved their creative ideas and the way they brought the brand to life in the pitch.”

Alyssa Drysdale, account director at We Are Social, added: “The We Are Social team is incredibly passionate about Benefit’s proposition and its appetite for truly innovative digital marketing. The brand’s forward thinking approach makes this appointment particularly exciting for us and we’re looking forward to running a number of campaigns in 2017.”

Related Posts
Opinion: Why we’re in the dying days of spin
Opinion: Why we’re in the dying days of spin
Steph Bailey, FleishmanHillard Fishburn managing director, corporate, details what the agency uncovered in its recent Dying days of spin report into issues consumers expect [...]
PR News in Brief
PR news round-up (15-19 October)
Here’s a round-up of the week’s top PR news, featuring the Comms Revolutionist and PRWeek awards, new account wins for Munch and Stephen Waddington’s new [...]
Opinion: Improving PR
Opinion: Improving PR’s value by proving our value
To mark the publication of Platinum, a book from the CIPR with crowdsourced insight from industry leaders, Cision is publishing a chapter from AMEC chairman Richard Bagnall [...]
Cision-powered communicators dominate PRWeek Awards
Cision-powered communicators dominate PRWeek Awards
It was a sparkling night for Cision clients at yesterday’s PRWeek Awards, as they took home 31 of the 33 gongs on offer. The big winners on the night were Taylor [...]