W promotes Sophie Raine to deputy MD

Sophie Raine has been promoted to deputy managing director, a new role at W Communications.

sophie-raine-1

Sophie Raine

Raine, who joined W in early 2014, previously served as a director at the agency, and has over ten years of consumer and brand experience. As deputy MD, Raine will work alongside CEO Warren Johnson and managing director Richard Tompkins to meet W’s growth targets moving forward.

Raine leads on the Lidl and Unilever accounts at W, and manages its influencer division and live events arm, which ran the comms for V Festival this year. In her new role, she will share responsibility for W’s entire UK P&L, lead on talent development and oversee client work and output.

Raine said: “It has been another stellar year for W with continued impressive growth, exciting acquisitions and expansions both in the UK and abroad. It’s an honour to step into the role of deputy managing director at such a dynamic and fast-moving business, and I look forward to being a part of the next phase of W’s success into 2017 and beyond.”

In September 2016, W announced that it was opening an office in Amsterdam.

Related Posts
PR News in Brief
This week’s PR news in brief (12-16 February)
Here’s a round-up of this week’s essential PR news, featuring account wins for ANM Communications and Camron PR, the Suzy Brown Bursary and the latest Cision webinar. [...]
Claudio Giambrone hired to promote Wembley Park development
Claudio Giambrone joins Quintain to promote Wembley Park
Developer Quintain has appointed Claudio Giambrone as head of marketing to its Wembley Park development team. As part of his brief, Giambrone will oversee all PR and comms for [...]
Matt Cartmell, PRCA deputy director general
PRCA promotes Matt Cartmell to deputy director general
The PRCA has promoted Matt Cartmell to deputy director general after five years leading the association’s communications, marketing and events. This is the first time PRCA [...]
Speed appoints first creative director Sarah Firth
Speed appoints first creative director
Speed Communications has appointed Sarah Firth to be its first creative director, working across all three of the agency’s divisions. Firth was previously creative [...]
Copyright © 2018 Gorkana