Harvester hires Threepipe

Family restaurant chain Harvester has handed a retained PR brief to Threepipe to manage its social media and consumer press office activity, following a competitive pitch.

harvester

Harvester

Threepipe has been briefed to generate brand awareness, drive consideration and build brand loyalty for the Harvester brand over the next 12 months, “setting it apart from competitors”, says Threepipe co-founder Jim Hawker, through impactful, multi-channel campaigns.

Anneli Fereday, marketing manager at Harvester owner Mitchells & Butlers, said: “We were incredibly impressed by Threepipe’s response to the brief. The team fully understood the challenges we face and were able to present us with a plan that would help to carve out a niche in a highly competitive market.

“Threepipe’s creative ideas really showed us how they can combine PR and social to drive key messages and impact. We’re looking forward to working with the team over the next 12 months.”

Jim Hawker, co-founder at Threepipe, said: “We are delighted to have been briefed by Harvester for the next 12 months. Our mission has been set to help define Harvester’s opportunity and set it apart from competitors by consolidating the brand’s content creation. The brand’s great ambition and its diverse fan base gives us the perfect platform to continue to grow awareness and expand consideration amongst new and existing diners as they look for different dining options.”

Related Posts
Thom James joins Fever as head of social
Fever has brought in Dentsu’s Thom James as its new head of social, as the agency looks to further enhance its digital offering. James joins the Fever board from from Dentsu’s [...]
Instinctif Partners expands property client portfolio
Instinctif Partners has added Keller Williams, Savills, Union Developments and Nested to its property portfolio. Estate agency Keller Williams has appointed Instinctif as it [...]
Mash PR appointed by National Rheumatoid Arthritis Society
Mash PR has been appointed by the National Rheumatoid Arthritis Society (NRAS) to raise awareness of the autoimmune condition. Mash PR has been retained by the NRAS to raise [...]
Most read people news on Gorkana News
Your bitesize update on the latest People News and Moves featured on Gorkana News: The Romans duo wins UK’s Young PR Lions competition The Romans’ Jack Davy and Ottilie [...]
Copyright © 2017 Gorkana