Harvester hires Threepipe

Family restaurant chain Harvester has handed a retained PR brief to Threepipe to manage its social media and consumer press office activity, following a competitive pitch.

harvester

Harvester

Threepipe has been briefed to generate brand awareness, drive consideration and build brand loyalty for the Harvester brand over the next 12 months, “setting it apart from competitors”, says Threepipe co-founder Jim Hawker, through impactful, multi-channel campaigns.

Anneli Fereday, marketing manager at Harvester owner Mitchells & Butlers, said: “We were incredibly impressed by Threepipe’s response to the brief. The team fully understood the challenges we face and were able to present us with a plan that would help to carve out a niche in a highly competitive market.

“Threepipe’s creative ideas really showed us how they can combine PR and social to drive key messages and impact. We’re looking forward to working with the team over the next 12 months.”

Jim Hawker, co-founder at Threepipe, said: “We are delighted to have been briefed by Harvester for the next 12 months. Our mission has been set to help define Harvester’s opportunity and set it apart from competitors by consolidating the brand’s content creation. The brand’s great ambition and its diverse fan base gives us the perfect platform to continue to grow awareness and expand consideration amongst new and existing diners as they look for different dining options.”

Related Posts
Finn chosen by Bio-Oil for its biggest digital campaign to date
Finn has been chosen by Godrej UK, distributor of Bio-Oil, to deliver the biggest ever digital marketing campaign for its scars and stretch marks treatment. Bio-Oil is a [...]
Balearic Islands Tourist Board hires Lotus
Travel specialist agency Lotus has been appointed by the Balearic Islands Tourist Board to handle its UK PR and promote the islands of Mallorca, Menorca, Ibiza and Formentera [...]
Wagamama hires Talker Tailor Trouble Maker as it celebrates 25th birthday
Creative comms shop Talker Tailor Trouble Maker has been named as the newly-appointed UK consumer PR agency for pan-Asian restaurant brand Wagamama, which celebrates it 25th [...]
PHA Media promotes The Oval’s historic 100th Test Match
PHA Media has been chosen by Surrey County Cricket Club to promote the 100th Test Match to be played at The Kia Oval this summer. The sporting venue will become only the [...]
Copyright © 2017 Gorkana