Exterion Media, Europe’s largest independent out-of-home advertising business that won the £1.1bn ad contract with TfL for the London Underground and Rail network this year, has appointed Eulogy as its retained UK comms agency.
Earlier this year, Eulogy helped launch Hello London, a commercial media partnership between Exterion Media and TfL, which offers advertisers a one-stop-shop for engaging the London audience.
As part of the new brief, following a competitive pitch, Eulogy will develop an on-going strategic comms programme to support Exterion Media’s business across the UK, connecting the business with transport and retail franchise and advertiser audiences.
The agency will continue to provide corporate and B2B comms to support Hello London.
Shaun Gregory, CEO of Exterion Media, said: “Eulogy demonstrated a clear strategic understanding of our business, and what we offer for our advertiser and franchise partners. We are in exciting times, with the launch of our Hello London partnership with TfL, and as we set out our plans for the future of our business as a digital media company powered by data, and for the transformation of Out-of-Home. We look forward to working closely with Eulogy to deliver our vision, both in the capital and across the UK.”
Phil Borge, director of business services at Eulogy, added: “Exterion Media is a media brand that is transforming the Out-of-Home space. It has bold ambitions for the advertising industry and we are equally ambitious in how we support them.
“While our corporate and B2B clients sit across a wide range of sectors, this win is testament to our continued commitment to, and passion for, the media and creative industries.”