Energy drink Boost hires Hatch

Hatch Communications has been chosen by UK-based energy drink brand Boost to handle a social media and experiential campaign.

Boost Hatch

Boost

The agency has been briefed to help Boost interact with and “reward” new and existing consumers via social and experiential activations, as part of the brand’s ‘Release The Boost’ campaign.

Francine Matthews, consumer marketing manager at Boost, said: “We’re really looking forward to working alongside Hatch. The team presented some really compelling ideas and we believe Hatch’s expertise and experience will help us take our consumer engagement to the next level.”

James Hickman, director at Hatch Communications, added: “We’re delighted to be working with the team at Boost and are excited to get underway with the activity.

“Boost and its creative agency The Brand Nursery have provided us with a really compelling platform from which to work from, with their ‘Release The Boost’ campaign.

“We feel it will lend itself perfectly to expanding the current brand fan engagement and we’re confident that our activity will resonate with both new and existing consumers. This is a big year for the brand and we look forward to working alongside them to bring the campaign to life.”

Related Posts
PR News in Brief
PR news round-up (17-21 September)
Here’s a round-up of the week’s top PR news, featuring CisionMeets… The Hook, PRWeek‘s influencer breakfast and wins for Another Word and Radioactive [...]
The Hook: Our original content separates us from other social publishers
The Hook: Our original content separates us from other social publishers
The Hook’s original content is what helps the social publisher stand out from its competitors, head of production Jessica Lever revealed in Tuesday’s inaugural [...]
Opinion: Why PRs must accept responsibility for ethical practice
Opinion: Why PRs must accept responsibility for ethical practice
Francis Ingham, PRCA director general and CEO of ICCO, outlines why the two organisations have made September PR ethics month and what communicators must do to ensure ethical [...]
Cision’s Innovation Lab to unveil its latest inventions at CommsCon
Cision’s Innovation Lab to unveil its latest inventions at CommsCon
Steve Jobs once said that innovation distinguishes between a leader and a follower. Given that Cision is the market leading earned media software provider, it needs to channel [...]