Aquila Insight hires Red Lorry Yellow Lorry

Data analytics specialist Aquila Insight has recruited Red Lorry Yellow Lorry (RLYL) to raise brand awareness, aid recruitment and strengthen its UK presence.

Rob Etteridge 1

Rob Ettridge

The tech PR consultancy will help the growing Edinburgh-based business to increase brand awareness outside Scotland, and position it as a data innovation leader in key sectors such as retail and telecoms. The project will begin with a thought leadership-based campaign to help build brand awareness, aid recruitment and generate leads in the retail and telecoms sectors.

Aquila Insight helps businesses such as Sony Mobile, RBS and Tesco Bank to realise the value of their customer data.

John Brodie, CEO at Aquila Insight, said: “We’re delighted to be working with Red Lorry Yellow Lorry. They understand the industry, our business, what we’re trying to achieve and where we want to get to. There’s a huge amount of buzz around ‘big data’ and how brands can use that data more intelligently. We’re looking to the lorries to help define our story and our messages and help us stand out from the crowd.”

Rob Ettridge, partner at Red Lorry Yellow Lorry, added: “There’s so much data now at our fingertips yet surprisingly many brands need educating about how to use it smartly to understand and predict their consumers’ behaviours.

“With its unique blend of smart client-facing data analysts and innovative technology, Aquila Insight is the right company to help connect those dots and provide real insight into the value of customer data. As a rapidly-growing company in an exciting space, we’re thrilled they’ve chosen the lorries to help take the company to the next level.”

Related Posts
PR News in Brief
PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at [...]
Combining art and science in effective communications
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]
60 Seconds with Campaign Collective
60 Seconds with Campaign Collective’s Simon Francis
Simon Francis, a founder member at Campaign Collective, discusses why he created a PR agency as a social enterprise, recent award wins and why it eschews job titles. [...]
PR News in Brief
PR news round-up (9-13 July)
Here’s a round-up of the week’s top PR news – featuring the CommsCon journalist panel, FleishmanHillard Fishburn’s new division and a new senior hire at FTI [...]