Well Hello promotes Usain Bolt-backed Enertor

Enertor, the Usain Bolt-endorsed orthotics brand, has hired Well Hello to enhance its position within the sports and fitness sectors.

Enertor launched in the UK earlier this year with an integrated comms programme, which featured Usain Bolt (pictured) wearing the orthotics when competing. The Olympic champion sprinter, described as the “fastest human ever timed”, has also invested in the company.

Well Hello has been briefed to deliver editorial and social content, and will handle influencer relations, as well as develop brand partnerships.

Its team will also target people for whom various forms of foot pain is a regular problem.

The account will be led by Well Hello’s co-founder, Nick Woods.

Nick Beresford, co-founder and CEO of Enertor, said: “Nick and his team showed great understanding of our brand, audience, challenges and opportunities from the outset. We feel very confident that together we change the perception of insoles and lead a revolution in injury prevention and pain relief.”

Woods added: “Well Hello was born to work with brands who do good in the world and what could be better than helping millions end the tyranny of tendonitis and shin splints through the joy of insoles.”