Unity also picked up the Gold Award for Campaign of the Year (Techniques) for its Spark Something Good campaign for Marks & Spencer, and was also named Mid-sized Consultancy of the Year.
Other wins included the Financial Services Campaign of the Year, Best use of Content and Best Integrated Campaign for different aspects of its work with Direct Line.
The Romans was named New Consultancy of the Year, and also picked up the FMCG and City and Corporate Campaigns of the Year for its work with BrewDog.
Jessica Smith, associate director at Virgo Health, was named Young PR Professional of the Year and, in another individual award, Lord Bell (pictured) was announced as this year’s entrant into the PRWeek Hall of Fame.
The 2016 PR Week Awards took place last night (18 October) at London’s Grosvenor House. The full list of winners can be found here.