Pete Davies launches B2B PR agency Sugar

Former RMS PR director Pete Davies has launched a new Manchester-based PR agency called Sugar, with six new clients.

Davies has spent the past the past 15 years at RMS PR, prior to which he was a senior press officer at Greater Manchester Passenger Transport Executive (GMPTE) – now Transport for Greater Manchester.

Sugar, which is based on King Street in Manchester’s city centre, will provide PR and content marketing support for B2B clients.

PR services will include media relations, copywriting and social media management. The agency will also introduce a content studio to create infographics, animation and video for B2B clients.

Sugar launches with six clients, including Manchester-based accountants Alexander Knight & Co, law firm Buckworths and specialist property company Inclusion.

The agency has also been appointed on a pro bono basis for Manchester-based charity Mancunian Way, which was founded in the wake of the 2011 riots to tackle anti-social behaviour in the city.

Sugar said: “I’m proud to launch what I know will be a strong offer in a competitive PR agency market in Manchester. I’ve always thought there is room for a specialist B2B PR agency in Manchester that does things a little differently for high-growth companies.

“There’s a wide choice of top PR agencies in Manchester available for clients to choose from. I want Sugar to be in the mix when clients are reviewing their PR activity and looking at improving their media profile and content marketing.”