Golin has been chosen by Vets Now, which provides out-of-hours emergency and critical care services for pets, to lead its consumer PR in the UK.
Founded in 2001, Vets Now partners with more than 1,000 veterinary practices across the UK to provide its clients with an out-of-hours emergency care service.
Golin has been briefed to develop a consumer-facing PR strategy that will help promote the brand awareness as a trusted and valued service among pet owners within the UK.
Lisa Robb, marketing and comms director at Vets Now, said: “We were impressed with Golin’s understanding of the brand and audience as well as the ideas presented, demonstrating thinking beyond the brief. We’re excited to start this new chapter in partnership with Golin and are looking forward to working with them over the coming months.”
Jen Fermor, executive director at Golin, added: “Vets Now is a fantastic win for Golin; helping them make the transition from a purely B2B brand to a more consumer facing business model presents an amazing opportunity for us both strategically and creatively. We want pet owners across the UK to see the value in the dedicated and expert care Vets Now has to offer.”