TAG Heuer appoints Pitch to launch Premier League partnership

TAG Heuer has appointed Pitch Partnerships, the new sponsorship division of Pitch PR, to launch the luxury watch brand’s partnership with the Premier League.

Pitch 1

A Tag Heuer substitution board

TAG Heuer, part of the LVMH Group, recently became the first “official timekeeper” of the Premier League. As part of the agreement, Premier League referees are now keeping time with the TAG Heuer Connected watch, with fourth officials using Tag Heuer substitution boards during matches.

Following a competitive pitch process, Pitch Partnerships has been chosen to create a distinctive activation strategy that will use TAG Heuer assets to engage football fans through social, digital, PR and experiential, promoting its “Don’t Crack Under Pressure” brand philosophy.

TAG Heuer’s brand presence in football currently includes partnerships with the German Bundesliga, MLS, Chinese Super League and Leicester City’s manager Claudio Ranieri.

Emelie De Vitis, marketing and retail director at Tag Heuer, said: “Pitch showed us it has the right insight and expertise to activate our partnership with the Premier League. We will be working collaboratively with Pitch to solidify our presence in football this season and engage fans through experiential and social activity.”

Gavin Peters, director of Pitch Partnerships, said: “We are thrilled to be working with a brand of TAG Heuer’s stature, especially at this exciting time as it embarks on a new journey into the football world with the Premier League partnership. Given the fantastic new product range and values associated with the brand, we are delighted to be working with TAG Heuer to help bring together technology, luxury and the passion of football.”

Last week, specialist recruitment company Hays appointed Pitch to raise the profile of its partnership with Manchester City Football Club.

Related Posts
PR News in Brief
PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at [...]
Meet the journalists: It
Meet the Journalist: It’s a Grown Up Life’s Samantha Simmonds and Lauren Libbert
Freelance presenter Samantha Simmonds and freelance writer and editor Lauren Libbert discuss the launch of their new podcast; It’s a Grown Up Life. How did you both [...]
PR Case Study: Red Consultancy - The Rubbish Café
PR Case Study: Red Consultancy – The Rubbish Café
Emily Morgan, managing director – consumer at Red Consultancy, discusses how the agency helped Ecover to launch the Rubbish Café. Campaign: The Rubbish Café Client: [...]
Combining art and science in effective communications
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]